Mission control, we have a craving: new Cold Stone Blast ready for take off
Tim Hortons co-branded Cold Stone Creamery restaurants launch new premium ice cream treat OAKVILLE, ON, April 12, 2012 /PRNewswire/ - Cold Stone Creamery invites Canadians on an epic mission of ice cream happiness as it introduces the new Cold Stone Blast, Canada's newest super-premium blended ice cream treat made with real Canadian cream and Cold Stone's signature mix-ins. In celebration of the introduction of the Cold Stone Blast, any Love It (medium) size Cold Stone Blast or Signature Creation is just $2 from April 16-22nd.

NY Public Schools Get Crucial Support From Sports Companies
NEW YORK, April 10, 2012 /PRNewswire/ -- adidas, City Sports, and the New York Soccer Project announced today that they have entered into a strategic partnership with one another to provide critically needed sports programming to under-funded New York City public schools.

WrestleMania XXVIII Betting a Huge Hit, Reports Sky Bet
LONDON, April 2, 2012 /PRNewswire/ -- The gamble taken by online betting company Sky Bet, who offered odds for the first time ever on Sunday's WrestleMania XXVIII, paid off in style, with unprecedented levels of interest shown in the wrestling betting markets. Sky Bet report bumper turnover on the 8-match card with WrestleMania their third most popular betting event of the day after the two live Premier League football matches between Newcastle United and Liverpool and Tottenham and Swansea City. Sky Bet's pro-wrestling expert, Ben Wright, said: "We were bowled over by the amount of interest and buzz around the odds and all in all, it was a very successful first foray into wrestling betting.

Elevate Appoints Cold Stone Founder, Donald Sutherland to Advisory Board
SAN CLEMENTE, Calif., March 29, 2012 /PRNewswire/ -- Elevate, Inc. (ELEV.OB), today announced the appointment of Donald Sutherland to its Advisory Board. Mr. Sutherland redefined the ice cream parlor in 1988 when he opened his first Cold Stone Creamery in Tempe, Arizona.